SYDNEY EXPRESS – LISTING POLICY

Finance Systems Australia Pty Ltd | ABN: 39 654 030 332 | ACN: 654 030 332 | Effective Date: 14/11/2026 | Version 1.0

1. Introduction & Purpose

This Listing Policy (“Policy”) governs the submission, display, management, and removal of business listings on the Sydney Express Business Directory (“Directory”), operated by Finance Systems Australia Pty Ltd (ABN: 39 654 030 332; ACN: 654 030 332) at sydneyexpress.com.au (“Website”).

This Policy applies to:

• All businesses and individuals whose information appears in the Directory, whether or not they have claimed their listing;
• All businesses and individuals who submit a new listing to the Directory;
• All businesses and individuals who claim, upgrade, or manage an existing listing; and
• All users who interact with listings, including posting reviews or ratings.

By submitting, claiming, or managing a listing, you agree to be bound by this Policy in addition to our Terms & Conditions and Privacy Policy, both available on the Website.

2. Seed Listings

2.1 What Are Seed Listings?

To provide immediate value to visitors and to build a comprehensive directory of Sydney businesses, Sydney Express may pre-populate the Directory with business information sourced from publicly available data. These pre-populated entries are referred to as “seed listings”.

Seed listings may include:

• Business name, address, phone number, and website URL sourced from lawful, publicly available sources;
• General business category and suburb classification assigned by us; and
• A placeholder or category image used until the business provides their own.

2.2 Accuracy of Seed Listings

We take reasonable care in populating seed listings from reliable public sources. However, we do not warrant that seed listing information is current, accurate, or complete. Seed listings reflect publicly available data at the time of entry and may not reflect changes to a business’s details, trading status, or ownership.

If you are a business owner and you identify inaccurate information in a seed listing relating to your business, you may:

• Claim the listing and update the information yourself (see Section 4); or
• Contact us at support@sydneyexpress.com.au to request a correction or removal.

2.3 Publicly Available Business Information and Privacy

We only include business contact details that the business has itself made public for business purposes. Where a business is run by an individual, such as a sole trader, some of those details can be personal information under the Privacy Act 1988 (Cth), and we handle them in line with our Privacy Policy.

For a business run from a home address, we do not publish the street address; the listing shows that the business services Sydney instead. If a seed listing shows a home address, a personal phone number or any other detail you do not want published, email support@sydneyexpress.com.au. We will correct or remove the details within 5 business days, or remove the listing entirely if you ask.

3. Submitted Listings

3.1 Who Can Submit a Listing

Any business owner or authorised representative of a business that operates within the Sydney metropolitan area may submit a new listing to the Directory. By submitting a listing, you represent and warrant that:

• You are the business owner or have express authority to act on behalf of the business;
• The business is lawfully operating within Sydney, New South Wales, Australia;
• All information submitted is accurate, current, and not misleading; and
• The submission does not duplicate an existing listing for the same business.

3.2 Submission Review

All submitted listings are subject to review before publication. We may approve, reject, edit, or hold any submitted listing. We will endeavour to process submissions within five (5) Working Days. If you choose a paid plan, nothing is charged until we approve your listing.

We may reject a submission if it:

• Duplicates an existing listing;
• Does not relate to a Sydney-based business;
• Contains false, misleading, or unverifiable information;
• Breaches any provision of this Policy or our Terms & Conditions; or
• Relates to a category of business we do not support (see Section 6).

4. Claiming a Listing

4.1 Claim Process

If your business appears as a seed listing, you may claim it to take ownership and control of the listing content. To claim a listing:

• Go to the listing page and select “Own or work here? Claim Now!”;
• Verify your identity and authority to represent the business; and
• Review and update the listing information as required.

Once a claim is approved, you become the listing owner and are responsible for the accuracy and compliance of all listing content.

Claiming is free. If you choose a paid plan, nothing is charged until we approve your claim. We then email you a payment link, and the listing moves into your account once it is paid. Free claims move across as soon as they are approved.

4.2 Verification

We may request supporting documentation to verify your authority to claim a listing. This may include business registration documents, utility bills, or other evidence connecting you to the business address. We may deny a claim if we cannot verify the claimant’s authority.

4.3 Disputed Claims

If two parties both assert a right to claim the same listing, we will investigate and determine the rightful owner based on available evidence. During any dispute, the listing will remain visible in its current state until the matter is resolved. We are not liable for any loss arising from a disputed claim, except where the law provides otherwise.

5. Listing Content Standards

5.1 Accuracy & Completeness

All listing content, whether submitted, claimed, or updated, must be accurate, current, and not misleading. Business owners are responsible for keeping their listing information up to date. We may periodically verify listing content and notify you if we identify discrepancies.

5.2 Prohibited Content

The following content is strictly prohibited in any listing, including business name, description, photos, reviews, or any other field:

• False or misleading information about the business, its services, pricing, qualifications, or location;
• Defamatory, offensive, harassing, or discriminatory content directed at any person or group;
• Content that infringes any third party’s intellectual property rights, including unauthorised use of trademarks, logos, or copyrighted images;
• Content that promotes unlicensed, illegal, or regulated services where the business does not hold the required licence or registration;
• Spam, keyword stuffing, or content designed to manipulate search rankings rather than inform consumers;
• Links to third-party websites that are irrelevant, harmful, or in breach of our Terms & Conditions;
• Content that includes personal information of individuals without their consent; and
• Advertising or promotional content for a different business within another business’s listing.

5.3 Images & Media

All images uploaded to a listing must:

• Be owned by you or used with the express permission of the copyright holder;
• Accurately represent the business, its premises, products, or services;
• Not contain watermarks from competing directory or stock image services; and
• Meet the minimum technical quality standards published on the listing submission page.

We may remove images that do not meet these standards or that we consider inappropriate.

5.4 Categories & Tags

Businesses must be listed in the category that most accurately reflects their primary service. We may reassign a listing to a more appropriate category. The use of irrelevant tags or categories to gain additional exposure is prohibited.

6. Excluded Business Types

The following categories of business are not eligible for listing on the Sydney Express Business Directory:

• Adult entertainment services or businesses operating in the sex industry;
• Businesses that are not lawfully registered or operating in Sydney, New South Wales;
• Businesses that have been subject to regulatory action, licence cancellation, or court order restricting trading, where such restrictions are current;
• Pyramid schemes, multi-level marketing businesses that primarily recruit rather than sell products or services, and any business model that Sydney Express reasonably determines to be deceptive to consumers; and
• Any business whose listing content we are unable to verify as lawful and accurate.

7. Reviews & Ratings

7.1 Consumer Reviews

Sydney Express facilitates consumer reviews to help users make informed decisions. Reviews are submitted by registered users and reflect the individual opinion of the reviewer. We do not endorse or verify the accuracy of any review.

7.2 Business Owner Responses

Claimed listing owners may respond publicly to reviews. Responses must be professional, factual, and comply with the content standards in Section 5.2. We may remove responses that are abusive, defamatory, or otherwise in breach of this Policy.

7.3 Review Integrity

The following conduct is strictly prohibited and may result in immediate listing removal:

• Submitting or soliciting fake reviews, whether positive or negative;
• Offering incentives (monetary or otherwise) in exchange for positive reviews;
• Posting negative reviews about competitors using false or misleading information;
• Attempting to manipulate the overall rating of any listing; and
• Creating multiple accounts or using third parties to circumvent review policies.

We co-operate with regulatory investigations and may disclose relevant information to the Australian Competition and Consumer Commission (ACCC) where fake review conduct is suspected.

7.4 Review Removal

We may remove a review if we determine that it:

• Breaches our content standards under Section 5.2;
• Is factually false and verifiably so;
• Relates to an experience that did not occur at the listed business; or
• Was submitted in bad faith or in violation of our Terms & Conditions.

We will not remove a genuine negative review solely because a business owner objects to it.

To report a review or response that you believe is defamatory or unlawful, follow the complaint process in clause 6.5 of our Terms & Conditions. We act on those complaints within 7 days.

8. Paid Listing Plans

8.1 Paid Plans

Businesses can choose the Standard or Premium plan for more listing features. The features and prices of each plan are set out on our Pricing page and in our Subscription Terms.

8.2 Content Responsibility

Payment for a paid plan does not reduce or transfer responsibility for content compliance. Paid plan holders remain fully responsible for ensuring all listing content complies with this Policy and our Terms & Conditions.

8.3 Advertising Placements

Businesses can also buy advertising placements: Spotlight (home page), Top of Search (search and category pages) and Sidebar (listing pages). Advertising placements are always labelled as ads. Paying for a plan or an ad never changes a business’s reviews or star rating. Advertisers may not use placements to display false, misleading, or prohibited content.

9. Enforcement & Removal

9.1 Our Rights

Subject to clause 9.2, Sydney Express may:

• Edit, remove, or suspend any listing that breaches this Policy or our Terms & Conditions;
• Downgrade a paid listing to a Free listing without refund where serious or repeated breaches occur;
• Permanently ban a business from the Directory for repeated or serious breaches; and
• Report conduct to relevant regulatory authorities including the ACCC where we believe a listing may be facilitating consumer harm.

9.2 Notice of Removal

We will notify the listing owner before taking action under clause 9.1 and allow a reasonable opportunity to remedy the breach. However, we may remove a listing immediately and without notice where:

• The listing contains content that is clearly unlawful, defamatory, or harmful;
• Immediate removal is necessary to protect consumers or the integrity of the Directory; or
• The listing owner cannot be contacted within a reasonable timeframe.

9.3 Appeals

If you believe your listing has been removed in error, you may submit an appeal to support@sydneyexpress.com.au within 14 days of receiving notice of removal. We will review your appeal and respond within 10 Working Days. This process does not affect any other right you have, including the right to complain to a regulator or to seek legal advice.

10. Changes to This Policy

We may update this Listing Policy from time to time to reflect changes to our services, legal requirements, or industry standards. We will notify listing owners of material changes via email and/or a prominent notice on the Website. Continued use of the Directory following notification constitutes acceptance of the updated Policy.

Finance Systems Australia Pty Ltd | Sydney Express Business Directory | sydneyexpress.com.au